Affiliate Marketing in Kenya Might See A Boom After BCLB Banned Influencer Marketing
As an iGaming specialist with over eight years of experience in Kenya’s betting scene, I can confidently say that the recent crackdown by the Betting Control and Licensing Board (BCLB) marks a turning point. On May 29, 2025, the BCLB officially banned all celebrities, influencers, and content creators from advertising or promoting gambling in Kenya. This move came right after a 30-day total suspension of all gambling ads across media platforms. The shockwaves are still being felt, and everyone from operators to media houses is scrambling to figure out what’s next. But I see something else on the horizon: the long-overdue rise of affiliate marketing. Why This Ban Changes Everything The BCLB’s new policy isn’t just about pulling the plug on flashy marketing. It’s about fundamentally rethinking how betting brands connect with users. According to the BCLB, the goal is to stop the glamorization of gambling and to shield minors and vulnerable populations from being lured by celebr...